Vortex Digital

Back to Team

Portrait of Adrian Cruz, UI/UX & Product Designer at Vortex Digital

UI/UX & Product Designer

Adrian Cruz

UX research and human factors for Vortex Digital, including usability studies and interface evaluation. A year count was not supplied.

Experience in UX research and human factors; years not specified

This biography was supplied by the agency owner for publication. It is not an independently verified résumé, and it does not assign a client case study to this person.

Background

Adrian Cruz conducts user research, plans and runs usability studies, evaluates product interfaces, and turns those findings into design improvements with designers, developers, and product managers.

The agency has not established whether this work is exclusive or full-time. This profile describes the confirmed Vortex Digital responsibilities only.

Previous and external experience

Human Factors Engineer at Cepheid since May 2023, focused on UX and human factors for medical diagnostic products. That role is not Vortex Digital work.

Earlier, UX Lab Assistant at UEGroup, moderating in-person usability sessions and refining testing protocols and study environments, and Lead Vision Lab Coordinator at San José State University, supporting visual psychology experiments, data analysis, and assistant training.

MS in Human Factors and Ergonomics, San José State University. BA in Psychology, California State University, Fullerton.

These employers and studies are separate from Vortex Digital. They are not agency projects.

Current responsibilities

  1. 01

    User research

    Conduct user research on Vortex Digital UI/UX and product design projects.

  2. 02

    Usability studies

    Plan and run usability studies.

  3. 03

    Interface evaluation

    Evaluate product interfaces.

  4. 04

    Design improvements

    Translate findings into design improvements.

  5. 05

    Cross-functional work

    Collaborate with designers, developers, and product managers.

Expertise

Owner-confirmed expertise. Certifications, awards, and client-project credits are not listed.

UX research

UX research.

Usability studies

Usability studies.

Human factors

Human factors.

Human-centered product design

Human-centered product design.

Interface evaluation

Interface evaluation.

Working Together

Both scenes are generated illustrations of collaborative software work around this role. They are not photographs of Vortex Digital employees or documented meetings.

Illustrative scene of colleagues collaborating during interface and product design workshop
Interface and product design workshop. Illustrative scene, not a photograph of a named employee or a documented company event.
Illustrative scene of colleagues collaborating during ux review with engineering team
UX review with engineering team. Illustrative scene, not a photograph of a named employee or a documented company event.

How this role supports startups

Startup product work can include Adrian for research, usability studies, and the design changes that follow from those findings.

How this seat connects to the other eight roles. These are working relationships, not accounts of specific meetings.